The election strategy used by the Bharatiya Janata Party (BJP) in West Bengal will now be taught as a case study at the Indian Institute of Management Calcutta (IIM Calcutta), one of India’s top business schools. The case will be made available to management institutes around the world through the Case Research Centre of IIM Calcutta. This means that any institution interested in studying the strategy can access and use it for teaching purposes.
The case study focuses on the BJP’s campaign in West Bengal, a state where the party made significant gains in recent elections. By analyzing the methods and tactics employed, students and researchers can learn about political marketing, campaign management, and voter outreach. IIM Calcutta’s decision to include this case in its curriculum highlights the growing interest in political strategy as a subject for management education.
The Case Research Centre at IIM Calcutta is known for developing and distributing case studies on various topics, including business, economics, and public policy. This initiative allows institutions worldwide to incorporate real-world examples into their teaching. The BJP case is expected to provide valuable insights for those studying political communication, grassroots mobilization, and coalition building.
While the details of the strategy have not been disclosed, the case study is likely to examine how the party adapted its approach to the unique political landscape of West Bengal. This move underscores the increasing overlap between politics and management, as campaign strategies are now scrutinized with the same rigor as corporate strategies.