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Tech

HBO Max Launches Vertical 'Shorts' Feed to Boost Content Discovery

HBO Max has introduced a new feature called 'HBO Max Shorts,' a feed dedicated to short-form vertical video. The move aims to improve content discovery on the platform, which like many streaming services has a large library that can overwhelm viewers. The feature also reflects the growing audience appetite for short-form content popularized by platforms such as TikTok and Instagram Reels. The 'Shorts' feed curates existing clips from HBO Max's catalog, including scenes and trailers, rather than original short-form programming. The company has not yet said whether it plans to produce original shorts. The new feed is designed to help users find new shows or movies by offering bite-sized previews. The feature is rolling out now on the HBO Max app, available on mobile devices. No release date for a wider rollout has been announced.

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