Sacha Baron Cohen’s long-secret Ali G project has been officially announced. The film, titled “Ali G: Who Iz I?”, will hit theaters on October 23, distributed by Amazon MGM Studios. This marks Cohen’s feature directorial debut. The comedian revealed the movie in a video posted on his Instagram, appearing in character as Ali G. The film revives the popular character from Cohen’s earlier TV and film work. Amazon MGM Studios plans a wide theatrical release, adding to the slate of fall movies expected to draw audiences back to cinemas. Details about the plot remain scarce, but the return of Ali G has generated excitement among fans. Cohen created the character in the late 1990s for the UK series “The 11 O’Clock Show” and later starred in the 2002 film “Ali G Indahouse.” The new feature will be his first time directing a feature-length movie. The announcement confirms months of speculation about a secret project involving Cohen. Industry observers see the wide release as a positive sign for theaters this autumn. Cohen’s previous films have been box office successes, and expectations are high for this return of a beloved comedic persona. More information about the cast and storyline is expected closer to the release date.