Samsung has unveiled three new foldable smartphones: the Galaxy Z Fold8 Ultra, Galaxy Z Fold8, and Galaxy Z Flip8. The company has raised prices for these latest models, according to reports. The launch comes ahead of an expected entry by Apple into the foldable phone market, though Apple has not yet announced a specific device. Samsung's new foldables feature improvements in design and durability, but the exact specifications have not been detailed in the announcement. The price increase is seen as a move to position the devices as premium offerings. The Galaxy Z Fold8 Ultra is the top-tier model, while the Z Fold8 and Z Flip8 target different segments. Samsung continues to lead the foldable smartphone category, with competitors like Huawei and Motorola also in the market. The new phones are expected to be available in select markets soon. Analysts note that foldable phones remain a niche but growing segment, with Samsung holding a significant share. The company hopes the new lineup will attract both existing users and new customers looking for innovative form factors. The launch timing, just before Apple's anticipated move, suggests Samsung aims to solidify its lead. However, the higher price tags may limit adoption. Samsung has not disclosed sales targets for the new devices. The foldable market is expected to grow as more manufacturers introduce such products. Apple's potential entry could boost the category's mainstream appeal. For now, Samsung's latest foldables are available for pre-order with shipping dates to be announced.