Life insurance sales in Hong Kong surged 51% in the first quarter, reaching another record high, as wealthy customers from mainland China and overseas bought policies for wealth transfer, protection, and medical coverage. New life policy premiums totaled HK$141.1 billion ($18 billion) in the January-March period, up from HK$93.4 billion a year earlier, data from the Insurance Authority showed. This marks the third consecutive year that first-quarter sales have set a record. The growth was fueled by affluent buyers seeking to manage longevity risks and legacy planning, according to the regulator. The strong demand reflects Hong Kong's role as a hub for high-net-worth individuals looking for insurance products that offer financial security and estate planning. The industry continues to benefit from cross-border interest despite broader economic uncertainties.