Shark Tank India Returns for Season 6 with New Campaign

The popular business reality show 'Shark Tank India' is back for its sixth season. The show, which streams on SonyLIV, has opened applications for new entrepreneurs to pitch their ideas to the panel of investors, known as 'sharks'. To mark the new season, the show has launched a campaign called '#DontBeATota' (don't be a parrot). The campaign takes aim at founders who use fancy business terms without truly understanding them. In recent years, words like valuation, burn rate, and EBITDA have become common in everyday conversation. The campaign encourages entrepreneurs to focus on real substance rather than just sounding knowledgeable. The show has been a hit in India, inspiring many to start their own businesses. The sharks on the panel are successful entrepreneurs and investors who provide funding and guidance to selected pitches. Applications are now open for the new season. The exact premiere date has not been announced yet. Previous seasons have featured a wide range of business ideas, from food and fashion to tech and services. The show is based on the international 'Shark Tank' format, which originated in the United States.