A growing number of wealthy European clients are looking to set up family offices in Hong Kong, according to BNP Paribas, France's largest bank. The trend highlights the city's appeal as a hub for managing investments in Asia. Lemuel Lee, head of wealth management for BNP Paribas in Hong Kong, said the bank is seeing increased interest from European families who want to tap into opportunities in the region. Family offices are private firms that manage the investments and affairs of wealthy families. Hong Kong has long been a preferred location for such offices due to its financial infrastructure and proximity to mainland China. Lee also noted that wealthy clients from mainland China are increasingly looking to invest in Europe, creating a two-way flow of capital between the two regions. BNP Paribas is the second-largest bank in Europe and provides wealth management services globally. The trend reflects broader shifts in global wealth, with families diversifying across regions. The bank expects the demand for family offices in Hong Kong to continue rising, driven by the city's stable business environment and access to China's markets.