Asunción Coffee Festival Gets National Tourism Status, Abel Pintos to Perform

Paraguay has officially declared the Asu Coffee Fest a national tourism interest, the first time a food-related event has received this honor in the country. The recognition is expected to boost the festival's profile among tourists and investors. Organizers anticipate around 7,000 visitors for the 2026 edition, building on a record total of more than 28,000 attendees over the event's history. The festival, held in the capital Asunción, celebrates coffee culture with tastings, workshops, and live music. This year, the highlight is Argentine singer Abel Pintos, who will perform as part of his 30th-anniversary tour. Pintos is one of Latin America's most popular artists, and his return to the festival is generating excitement. The national tourism designation aims to promote local gastronomy and attract more visitors to Paraguay. The Asu Coffee Fest has grown steadily since its inception, drawing coffee lovers from across the region. The 2026 festival is scheduled to take place later this year, with more details to be announced. Organizers hope the new status will help the event become a key attraction in South America's coffee circuit.