NBCUniversal has announced a landmark agreement with YouTube to bundle its streaming service Peacock with YouTube's Premium tier. Starting in early 2027, YouTube Premium subscribers in the U.S. will get access to Peacock Premium (which includes ads) at no extra cost. The deal includes the full Peacock library, covering movies, TV shows, and sports.
The agreement also extends NBCUniversal's existing distribution pact with YouTube TV, which was renewed last year. Additionally, NBCUniversal will stream some live sporting events on its YouTube channels, further expanding the partnership.
This bundling strategy is a major boost for Peacock, which has been competing with larger streaming services. By leveraging YouTube's massive user base, NBCUniversal hopes to attract more subscribers. The multiyear deal marks one of the most significant cross-platform streaming collaborations to date, combining traditional media assets with a leading digital video platform.
Financial terms were not disclosed. The move reflects a growing trend of streaming services bundling with tech platforms to increase reach and reduce churn. For YouTube Premium subscribers, the addition of Peacock enhances the value of their subscription without an immediate price increase.