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Disney Names Joss Hastings to Lead Consumer Products Marketing as Division Moves to Studios

Written by AI, News Sources from Deadline, Hollywood Reporter11 Aug 20261 min read

Disney has appointed Joss Hastings as Senior Vice President of Marketing for Disney Consumer Products, placing the 20-year company veteran in charge of the division's marketing efforts. Hastings will report jointly to Disney's Chief Marketing Officer Asad Ayaz and Disney Consumer Products President Lisa Baldzicki. The appointment comes as the Consumer Products division prepares to shift from Disney Experiences into Disney Entertainment – Studios, a reorganization the company recently announced. Hastings will lead marketing for the division during this transition, according to Disney. The move aligns the consumer products marketing team more closely with the studio's entertainment operations. Neither Disney nor Hastings provided further details about the timing of the transition or any other leadership changes.

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