Meta has started rolling out its Meta AI chatbot within Threads' direct messages (DMs), allowing users to chat with the AI assistant directly in the app. The rollout began on Monday and expands the AI's availability to all Threads users.
Meta AI is already integrated across other Meta-owned platforms, including Facebook, Instagram, and WhatsApp. The addition to Threads brings the chatbot into a new environment where users can ask questions, get recommendations, or engage in casual conversation. The feature appears as a new option in the DM interface, enabling users to start a chat with Meta AI just as they would with another user.
The company has been gradually introducing its AI assistant across its social media ecosystem. The move into Threads follows a broader push to embed AI tools into everyday social interactions. With this update, Threads users can now access the chatbot without leaving the app, making it convenient for quick queries or brainstorming ideas.
Meta has not specified if the chatbot will have any unique features tailored to Threads, but it is expected to function similarly to its counterparts on other platforms. The rollout is automatic, so users should see the option in their DMs as the update reaches them.
This integration marks another step in Meta's strategy to weave AI into its services, aiming to enhance user engagement and provide instant assistance within the apps people use most.