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Tech

Tim Cook Warns of Supply Chain 'Hundred Year Flood' as Apple Faces Sales Hit

Apple CEO Tim Cook used his final earnings call to warn investors that severe supply chain constraints, particularly in memory chip pricing, will hurt sales of iPhones, Macs, and iPads in the current quarter. Cook described the situation as a 'hundred year flood,' signaling an unusual level of disruption. The iPhone maker is grappling with component shortages that threaten its core product lines. At the same time, Cook outlined Apple’s hybrid artificial intelligence strategy as a 'competitive weapon' ahead of the launch of Siri AI. He said the company will charge for AI services through iCloud, marking a shift toward monetizing its software ecosystem. The outgoing CEO’s dual message – a near-term headwind and a long-term opportunity – underscores the challenges and ambitions facing Apple as it navigates a turbulent supply environment while betting on AI to drive future growth.

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