Ford announced Thursday that its upcoming electric pickup truck, the 'Fathom,' will have a starting price of about $28,000, though the exact figure varies by report. TechCrunch puts the starting price at $28,350, while CNBC reports it as $28,000. The truck is scheduled to arrive in fall 2027, and Ford said it will not reveal the vehicle's design until early next year. According to CNBC, the Fathom will be the first model built on Ford's 'Universal Electric Vehicle' platform, which the company has described as key to making money with electric vehicles. The announcement gives consumers an early look at Ford's pricing strategy for its next-generation EV lineup, even as the truck's appearance remains under wraps for now. Ford did not provide further specifications or details about the vehicle beyond the price, timeline, and platform information. The conflicting price figures from the two reports could not be immediately reconciled.