A new study suggests that efforts to fight climate change should focus on reducing the amount we consume, rather than just making consumption greener. The research, published in the International Journal of Business Excellence, points out that consumer behavior is responsible for nearly two-thirds of global greenhouse gas emissions. This means that simply switching to eco-friendly products may not be enough. The study argues that policymakers need to prioritize cutting absolute consumption. This could involve encouraging people to buy less, reuse items, and avoid unnecessary purchases. The findings challenge the common idea that 'green consumerism' alone can solve environmental problems. Instead, the researchers call for a shift in mindset and policy toward consuming less overall. The study adds to a growing body of research that questions whether recycling and energy-efficient products can keep up with rising demand. While buying greener products helps, the authors say it does not address the root cause: the sheer volume of goods we use. They recommend that governments consider measures to promote minimalism and reduce waste. The research was conducted by academics from several institutions, though details of the authors were not included in the summary. The full study is available in the International Journal of Business Excellence.