Andy Burnham, the new Prime Minister of the United Kingdom, has been actively using social media to connect with the public. Shortly after entering No 10 Downing Street, he promised to "do things differently" in British politics. His social media feed suggests he is keeping that promise, posting daily updates about his activities.
Burnham's approach draws comparisons to Zohran Mamdani, a US politician known for using platforms like TikTok to engage with voters. The new PM's posts feature a variety of content, from references to athlete Mo Farah to a local figure known as "Bus Aunty." This marks a shift from his predecessor, who communicated through more traditional channels.
Observers note that Burnham's social media presence is a way to reach younger audiences and make politics more accessible. While it is too early to measure the impact of this strategy, the prime minister appears committed to a more informal and direct style of communication. His social media activity has already attracted attention, with many users following his updates to see what he will do next.
Burnham's move aligns with a global trend of politicians using social media to bypass traditional media and speak directly to citizens. Whether this approach will change British politics remains to be seen, but for now, the new PM is certainly doing things differently online.