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Tech

AI Company Midjourney Acquires Horoscope App Co-Star

Midjourney, the company behind the popular AI image generator, has acquired Co-Star, a well-known horoscope and astrology app. The acquisition was announced on Monday, though financial terms were not disclosed. As part of the deal, Co-Star CEO Banu Guler will join Midjourney as its Chief Design Officer. Guler will oversee product design and user experience for the company. Co-Star has been a prominent player in the digital astrology space, offering personalized horoscopes based on birth chart data. The app gained a large following for its minimalist design and data-driven approach to astrology. Midjourney is best known for its text-to-image AI tool that allows users to generate artwork from simple prompts. The company has been expanding its reach beyond AI image generation, and this acquisition signals an interest in consumer-oriented products. The move has drawn mixed reactions from users, with some expressing surprise at the combination of AI art and astrology. However, both companies see potential in integrating Co-Star's personalization technology with Midjourney's creative AI tools. No specific plans for the integration have been announced yet.

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