The Walt Disney Company and TikTok have announced a global deal that will let social media creators and fans use memorable scenes from Disney movies and shows in short-form content. The partnership will pilot in the United States in the coming months, with other markets to follow.
Under the agreement, Disney+ will bring curated, Disney-centric fan-created content to its app, which is adding a short-form video feed. The move comes as streaming platforms compete with social media giants for viewer attention. The first phase will feature a collection of fan-made videos built around Disney scenes, giving creators access to a library of iconic moments from the company's films and television shows.