Snapchat has adjusted its recommendation systems so that only videos created by real people are eligible for Spotlight recommendations, effectively excluding entirely AI-generated content from the platform's featured feed.
Spotlight is Snapchat's feature designed to surface original and trending video content. Under the new policy, videos that are fully generated by artificial intelligence will no longer be rewarded with recommendations. However, creators can still use AI tools to edit or enhance their videos, as long as the core content is made by a person.
The move is seen as a stance against so-called "AI slop" — the flood of low-effort, algorithmically produced videos that have become common on social platforms. By restricting Spotlight to human-created videos, Snapchat aims to keep the feed focused on genuine user creativity and originality.
The change applies to the Spotlight recommendation system, meaning fully AI-generated videos may still be available on the platform but will not be pushed to users through recommendations. The exact timing of the rollout and how enforcement will work were not detailed in the announcements.