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Sports

IPL Business Value Surges Past $20 Billion, Study Shows

The Indian Premier League (IPL) has seen its business value soar to between $20 billion and $20.6 billion, according to separate reports citing a study by Houlihan Lokey. The cricket tournament's value rose 11% to 11.4% year over year, cementing its status as the world's top T20 league. The record-setting sales of franchises Royal Challengers Bengaluru and Rajasthan Royals have pushed franchise pricing higher across the league, the study found. The IPL's stand-alone brand value also climbed 10.3% to $4.3 billion. The exact figures vary slightly between reports: Al Jazeera puts the total business value at $20 billion with an 11% increase, while Variety reports $20.6 billion, a 11.4% rise, based on the same Houlihan Lokey 2026 IPL Valuation Study released Wednesday. The surge reflects the league's growing commercial appeal, driven by lucrative broadcasting deals, sponsorship agreements, and a global fanbase. The IPL continues to attract significant investment, with franchise valuations reaching new highs.

This summary was written by AI from the source reports listed above. It may contain errors. Please check the original source before relying on it. Spotted something wrong? Email auditor@trendingwire.news and we will correct or remove it.
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