Spider-Man: Brand New Day is set to become only the seventh movie in history to pass the $700 million mark at the domestic box office, crossing the milestone on Wednesday. As of Tuesday, the film had earned an estimated $671.2 million in U.S. theaters, with close to $17 million added since. Directed by Destin Daniel Cretton and released by Sony/Marvel Studios, the movie's run puts it in rare company.
The franchise's success also extends to merchandise. A new collection of 12 official items is available online, including golf balls, phone chargers, flannel shirts, a popcorn bucket, and a miniature New York street lamp. While Spider-Man has long inspired action figures and collectibles, the latest lineup branches into new product categories.