Amazon has announced that it is integrating its Luna game streaming service into Prime Video, allowing Prime members to play select games at no extra cost on Fire TV devices. The move is part of a broader rethink of Amazon's gaming strategy and aims to transform Prime Video into a one-stop entertainment hub. The new offering launches in the United States and the United Kingdom. By adding games to its streaming platform, Amazon follows a strategy similar to Netflix, which has been incorporating party games into its service over the past few years. Amazon believes that playing games creates some of the most magical moments in gaming. The company hopes this integration will attract more subscribers and increase engagement with Prime Video. The games will be available directly through the Prime Video interface on Fire TV, making it easier for users to access them without additional purchases or subscriptions.