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Tech

Xbox Tests Ad-Supported Cloud Streaming for Owned Games

Microsoft is testing a new way for Xbox users to stream games they already own without a subscription. The program, which is voluntary, allows members of the Xbox Insiders community to try out ad-supported cloud gaming at no cost. Participants will have access to a selection of games from their personal library via the cloud, with advertisements playing during the experience. The test began Thursday, according to reports. The initiative is separate from Xbox Game Pass, focusing instead on giving players a free option to stream titles they already purchased. Only Xbox Insiders with an Xbox account are eligible to volunteer for the trial. The move is part of Xbox's broader effort to explore different business models for cloud gaming. Details on which games are included and how ads will be integrated have not been fully disclosed. The test is limited and may not be available in all regions. This ad-supported approach could eventually offer a lower-cost entry point for cloud streaming, though no official plans for a wider rollout have been announced.

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