British Prime Minister Andy Burnham has vowed to crack down on hard-to-cancel subscriptions and fake discounts as part of measures to address the cost-of-living crisis, his office said on Sunday. The move is the first in a series of "everyday fixes" promised by the new Labour leader, who is returning to work after a holiday and beginning a tour of the country to hear about people's financial pressures.
In a statement, Burnham said people were sick of rip-off discounts and subscription traps. The crackdown on such business practices is expected to benefit consumers by £400m a year and will be implemented in the coming months.