Spotify is introducing a new "AI Persona" badge that will identify artists who create music with artificial intelligence. The streaming service plans to label AI-generated artists on its platform, giving musicians the option to self-disclose their use of AI. For those who do not voluntarily tag their profiles, Spotify says it will begin identifying and tagging relevant profiles on its own.
The move comes as AI-generated music becomes more common, raising questions about transparency and discovery. Music from artists who receive the AI Persona badge will be excluded from personalized recommendations on Spotify. That means tracks from AI-labeled artists will not appear in algorithm-driven playlists or recommendation feeds aimed at individual listeners.
Spotify's approach appears to be a middle ground between banning AI music outright and letting it flow unchecked. By labeling AI artists and keeping them out of personalized recommendations, the company is creating a clear distinction for listeners while still allowing the music to exist on the platform. Artists who use AI will be able to voluntarily declare it, but the platform will also take action if they do not.
The exact timeline for the rollout has not been disclosed. The reports did not specify which profiles would initially be targeted or how the identification process will work.