X is ending its existing Revenue Sharing program and replacing it with a new initiative called Original Content Rewards, the company has announced. The current program will be wound down after September 7, according to a statement from the platform. The change comes as X retires its old rewards-sharing model, which TechCrunch described as 'misaligned' with the company's goals. The new Original Content Rewards program is intended to better incentivize creators for original material on the platform. While the exact details of the new system have not been fully disclosed, the move signals a shift in how X pays its creators. The previous program allowed users to earn a share of ad revenue generated by their posts. The transition will take effect after the September 7 cutoff, after which the old system will no longer operate. X has not yet specified when the new rewards program will launch or how creators can qualify. The announcement has drawn attention from creators who rely on the platform for income, though X has framed the change as a necessary evolution. The company has not said whether existing earnings will be paid out before the program ends.