The American Film Market will expand with a new Los Angeles venue called AFM House, which will host the market's second annual Innovation Hub. The Independent Film & Television Alliance (IFTA), which produces the AFM, announced the venue on Wednesday. AFM House will be located at The Pavilion at Century Park, 2000 Avenue of the Stars, across from the Fairmont Century Plaza, where the market will be held. The new space is described as indoor-outdoor and will be dedicated to programming for the Innovation Hub, which focuses on new technology and industry innovation. The expansion gives the market a larger footprint for its upcoming edition, adding to the main venue at the Fairmont. The AFM is a major gathering for the independent film industry, bringing together producers, distributors, and buyers for deal-making. The announcement indicates the market's continued growth and its emphasis on showcasing emerging trends in the entertainment business. Further details about the Innovation Hub's programming and the full schedule for the market were not disclosed in the announcements.