Apple is negotiating with news publishers to license their content for Siri, aiming to give the assistant access to current news and other information, according to a Wall Street Journal report. The tech giant has reportedly considered a budget in the nine figures for these payments. The talks are part of Apple's broader efforts to enhance Siri's AI capabilities by securing access to fresh, reliable content. Engadget, which also reported the discussions, said Apple appears to be seeking new content and other information to improve Siri. The potential deals would allow Apple to use publishers' material to keep Siri's responses up to date, a move that could help the assistant compete with rivals that already offer real-time news features. Publishers are likely to see the arrangement as a new revenue stream, though the specific terms and which outlets are involved have not been disclosed. Neither Apple nor any publisher has publicly commented on the talks. The Wall Street Journal first reported the discussions, and both TechCrunch and Engadget picked up the story. If finalized, the agreements would mark a significant investment by Apple in news licensing, following similar moves by other tech companies to license content for AI products.